2025 in Review: Evolving Systems Milestones and What’s Ahead

As 2025 comes to a close, Evolving Systems reflects on a year shaped by rapid change, shifting market expectations, and continued collaboration with communication service providers (CSPs) and mobile operators worldwide.

Across markets, operators are under pressure to improve operational efficiency, strengthen customer engagement, and better align with ESG and innovation goals. This year, Evolving Systems focused on helping customers meet these demands through intelligent automation, data-driven decisioning, and purpose-built platforms.

Below is a look at key milestones from 2025 and how they support our customers’ growth strategies.

Advancing Intelligent Decisioning with AIQ

One of the most significant developments in 2025 was the launch of AIQ (Artificial Intelligence Quotient), Evolving Systems’ foundational framework for AI-enabled services.

AIQ is pre-integrated with ADM and Evolution but remains application-agnostic, allowing organizations to:

Streamline analytics across existing data environments
Strengthen churn prediction and retention strategies
Gain deeper insight into customer behavior and value

With support for leading machine learning techniques, intuitive configuration tools, and dashboards for Customer Lifetime Value (CLV), retention, and churn accuracy, AIQ is designed to turn telecom data into practical, actionable intelligence—without adding unnecessary complexity.

Enhancing Operational Intelligence with AIOps

Alongside AIQ, Evolving Systems introduced AIOps, a dedicated framework focused on operational intelligence.

AIOps brings forecasting and anomaly detection into day-to-day operations by combining:

Metric prediction for both technical and business KPIs
Outlier detection to highlight emerging issues before they escalate
Integrated visualization through Grafana for clear, accessible insight

With AIOps, operations teams can make more proactive, data-informed decisions—improving resilience, performance, and resource allocation across complex environments.

Elevating Location-Aware Engagement with Evolution

Customer expectations continue to rise, and real-time relevance is now a key differentiator. In 2025, Evolving Systems expanded the Evolution platform with geotargeting capabilities, enabling operators to orchestrate location-aware engagement at scale.

These enhancements allow CSPs to:

Deliver real-time, location-based offers and campaigns
Align engagement with customer behavior, context, and proximity
Improve retention, loyalty, and revenue through more timely interactions

Geotargeting strengthens Evolution’s role as a central engine for CVM, loyalty, and gamified engagement. Read the article to learn Why Real-Time, Location-Aware Engagement Wins.

Tertio Service Activation: Self-Sufficiency, Security, and Agility

Service provisioning remains at the heart of operator performance. This year, Evolving Systems advanced Tertio Service Activation (TSA) to support greater self-sufficiency and resilience.

Key enhancements include:

A more robust, containerized architecture for faster rollouts and easier updates
Simplified integration across multi-vendor, multi-technology environments
Stronger alignment with evolving telecom security and compliance frameworks, including the UK Telecom Security Act

These improvements are designed to give operators greater control over provisioning, support secure and governed activations, and reduce operational friction as networks evolve.

Supporting ESG Priorities with Smarter SIM and Number Management

Sustainability and resource efficiency remain top priorities for many operators, and Evolving Systems has continued to invest in solutions that support ESG-aligned operations and environmental management frameworks such as ISO 14001.

Two key platforms play a central role:

Dynamic SIM Allocation (DSA):
- Reduces reliance on pre-provisioned SIM stock
- Minimizes waste and unnecessary logistics
- Supports more flexible, sustainable SIM lifecycle management
Total Number Management (TNM):
- Improves utilization of numbering and SIM resources
- Reduces idle inventory and leakage
- Supports regulatory reporting and operational transparency

Together, DSA and TNM help operators modernize SIM and number management while contributing to environmental, efficiency, and ISO 14001-aligned objectives.

Learn more about Evolving Systems’ ESG Policy.

Strengthening Sales Channels with Smart Dealer

Dealer and retail networks remain vital to subscriber acquisition and activation in many markets. In 2025, Evolving Systems continued to enhance Smart Dealer, supporting more digital, transparent, and efficient sales operations.

Smart Dealer enables operators to:

Implement secure digital KYC and biometric onboarding
Enable real-time SIM activation and top-up at the point of sale
Automate and clarify commission management
Provide dealers with performance visibility and tools to self-manage

The result is a stronger, more empowered partner ecosystem, where dealers are not just transaction points but active contributors to growth and customer experience.

Launching FAST: Agility for MVNOs and Next-Generation Operators

This year also marked the launch of FAST, a modular solution suite tailored for MVNOs, mid-market operators, and digital-first telcos that require speed and simplicity.

FAST enables:

Rapid deployment of Loyalty, Campaign, Number, Dealer, and Commission Management
A 10-day launch guarantee for accelerated time-to-value
Cost-efficient operations without heavy hardware investments or overly complex infrastructure
Scaling with confidence, activating only the modules needed today and expanding as subscribers, partners, and use cases grow.
Supporting lean teams, with intuitive configuration and pre-defined journeys that reduce the operational burden on IT and product teams.
Monetizing engagement from day one by combining campaign, loyalty, and dealer capabilities to drive acquisition, upsell, and retention across both digital and physical channels.

Built to scale with customer growth, FAST brings enterprise-grade capabilities to operators who need outcomes, not complexity.

Looking Ahead: Partnering for Intelligent Growth

Across all of these developments, Evolving Systems remains focused on a clear objective: to be a long-term partner in a journey defined by transformation, innovation, and growth.

Going forward, Evolving Systems will continue to:

Align product roadmaps with customer and market priorities
Invest in platforms that help operators do more with fewer resources
Support optimization at every stage of the customer lifecycle, from initial activation to long-term engagement
Embed intelligent automation, security, and ESG considerations into solution design