Consulting Services
Our global team of industry experts is highly experienced and uniquely positioned to help you design and maximize the results of your customer engagement programs.
Whether you’re just starting your path toward implementing an Innovative Digital Loyalty Program or looking to generate incremental revenue through a Data-Driven CVM Program, our industry-focused Customer Engagement Consultants stand ready to assist.
Successfully delivered ‘Ideation’ Program Design Consultancy projects to more than 50 operators
Currently running more than 25 Loyalty Programs in the global telecommunications industry
First company to conceive and enable a
win-win loyalty-partnership offering between the telecoms and cinema industries
(Orange Wednesdays, 2003)
With over three decades of practical experience, we at Engage have a suite of finely tuned frameworks to help you build your ideal loyalty program. We leverage our historical knowledge, continuous market research, and familiarity with cutting-edge technology to construct programs that perfectly fit your business model. By putting your products and services at the center and considering your market’s competitive dynamics, we help you conceive and implement loyalty programs with the right concepts, mechanics, and rewards to bring your vision to life.
Engage can design a program that meets your business needs using these three key program design pillars.
Complimentary Assessment
Embark on your loyalty program journey with our complimentary assessment. Designed to gauge your current standing and provide tailored recommendations to elevate your customer engagement strategies. Take the first step today.
Services
Our multi-skilled team can seamlessly integrate within your working culture to help plug any potential competency gaps or work on a specific business objective for your program through any or all of the below areas, whether through a short-term or long-term engagement or a Build-Operate-Transfer model.
IDEATE
- Design driven process to ideate, create concept ideas
- Global trends to ideate innovative customized concepts & programs
OPERATE
- On-going operation of loyalty, CVM programs (configuration, testing, monitoring)
- Performance/KPI feedback
- Process driven day-to-day operations
- On-going operation of loyalty, CVM programs (configuration, testing, monitoring)
- Performance/KPI feedback
- Process driven day-to-day operations
DESIGN
- Detailed design of program mechanics
- Best-practice experience and marketing techniques
- Customer-centric experience flow design
- Engagement initiatives, comms strategy design
ANALYSE
- Segmentation, analytics
- Customer behaviour insights into engagement
- Robust performance measurement evaluation
- KPI tracking/reporting
- Segmentation, analytics
- Customer behaviour insights into engagement
- Robust performance measurement evaluation
- KPI tracking/reporting
DELIVER
- Design to implementation delivery oversight
- Translating marketing requirements to feasible technical implementation
- Configuration and launch of programs and campaigns
Satisfied Customers
We’ve worked with some of the telecommunication’s industry’s biggest brands, each in their own unique way on one or all of Loyalty, Customer Value Management, Next Best Offer and Gamification.
Consultancy Packages
Loyalty Program Consultancy Packages
Whether you are certain that your business requires a loyalty program but are unsure how to initiate it, or if you are exploring innovative enhancements to stimulate engagement and participation in your existing program, we offer tailored solutions to meet your needs.
Ideation Package
A comprehensive loyalty program design process through which we collaborate with you to create, review, iterate, and ultimately establish a new and unique loyalty concept tailored to your business needs.
Program Growth Package
Gap analysis and recommendations with the design of initiatives to help grow, revamp, or enhance an existing loyalty program.
Mechanic Design Package
A detailed specification design for a specific program mechanic based on a pre-determined program type.
Express Engagement Package
Quick to market, design, mechanics, and strategies ready. Ideal for an instant launch.
All packages come with options of a one-time project for only the program design and set-up and the possibility of ongoing engagement through program performance reviews, analysis, and optimization throughout the program’s operational phase after implementation.
Free Consultation Assessment
Initiate your loyalty program journey with our strategic quiz. Receive recommendations customized to your current loyalty strategy and business context.
Customer Value Management Consultancy Packages
These are Off-The-Shelf Packages. They are quick and fast to market, ready and proven with best practices. This package includes known and assured KPIs, built-in best practice design, simplified design and set-up process, faster time to market, optimized marketing resources with pre-packaged templates, and packaged technology.
Strategic Assessment & Design
CVM Strategy, campaign recomandation and targeting strategy
Campaign design & measurement framework
Campaign playbook for launch and development, evolution framework
Marketing (CVM) Operations
Campaign Design, campaign config (CDS), reporting, sharing best practices
Base segmentation & profiling
Mining customer’s behavior patterns and creating personalized segments
Digital Next Best Offer
Design and advice on enabling DNBO proposition
Loyalty Framework
Evolving System’s Marketing Consulting Services offers a methodology to help companies make more informed customer engagement and loyalty decisions.
Understand how the Loyalty Framework can help you address key business opportunities and allow faster technology decisions with less risk.
Learn more about Engage and get access to experts and tools to address your business needs.
Ideation
This package is suitable if you need help designing a loyalty engagement program from scratch. We’ll work with you through a series of workshops and deliverables to explore several options of Concepts, Mechanics combinations, and potential Rewards & Partners and settle on a final program outline with specifications you can take to RFP.
Customer Program Design
The Ideation process is a 12-week journey which consists of 4 distinct phases:
- Understand
- Create
- Evaluate
- Solution
Outcomes:
- An overview document outlining the agreed Concept, Mechanics, and Reward Partners
- A Functional specification outlining the system requirements to support the program design ready to go to RFP
- A Business Case for the program to gain Marketing, Technical, and Strategic buy-in for the program
Program Growth
This package is suitable if you have an existing loyalty program but are looking for ways to improve it to get better engagement, participation, and redemption rates. We’ll ask for reports and data that will enable us to review your current program along with its recent participation and redemption rates and work with you, through a series of workshops, to explore layers based on our global experience that can be added to the program to grow your required KPIs.
The Program Growth process is an 8-week journey. Starting with a review of your current program and its results, we’ll explore the likely impact of various added layers such as these examples.
Outcomes:
- An overview document outlining the agreed concept, and Mechanics for the layer additions
- A Functional specification outlining the system requirements to support the added layer functionality ready to go to RFP or user stories for development with your current vendor
- A Business Case for the program’s added layer to gain Marketing, Technical, and Strategic buy-in for the enhancement
Mechanic Design
This package is right for you if you don’t wish to explore the variety of options to build a custom program but already know the program type and mechanics you want to launch. You would like some assistance to finalize the details of the mechanics (e.g., How many points for doing what?), build the business case, and create the necessary specifications to find the right solution for your needs.
These ‘Off-the-shelf’ Program types follow a 7-12-week journey depending on the program’s complexity.
Rather than exploring different program options as in Ideation, we’ll take one of these core program types and work with you to produce a detailed design within your business model.
Outcomes:
Express Engagement
This package is right for you if you want to create an exciting marketing buzz to boost participation, sales, redemptions, or other KPIs by building a Gamified Digital Engagement Mechanic. We’ll work with you to design the pre-play requirements, select the engaging reveal, puzzle, surprise, and delight or skill-based game or competition and design the reward rules (random or otherwise).
We have different engagement campaigns, seasonal – short-term concepts, or additional layers of gameplay (gamification) for exciting participation.
This 5-week process will rapidly design the concept, mechanics, and rewards to assemble a gamified promotional, seasonal, or event-based engagement layer for any existing program or marketing campaign.
Outcomes:
Your interest in refreshing and growing your loyalty program and your recognition of the opportunity to differentiate yourself from your competitors through a loyalty program shows that you are committed to success in the highly competitive telecommunications market.
We appreciate the opportunity to help you achieve your goals and maximize your potential. Please send your informations to schedule a meeting with our “Engage” experts.
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