FAST Campaign Management
CVM You Can Launch Next Week
Preconfigured lifecycle campaigns that grow ARPU and reduce churn — without heavy integration. Built for MVNOs and digital telcos: deploy in under 10 days, operate lean, and scale as you grow.
What You Can Launch Fast
Battle-tested templates you can clone, localize, and deploy.
Prebuilt CVM Lifecycle
Turn on the journeys you need on day one — no blank canvas.
Acquisition: Prebuilt triggers, welcome nudges, and day-1 offers reduce drop-off and improve first‑week usage.
Recharge Stimulation: Send timely, personalized prompts. Stretch the average recharge value while protecting the margin.
Surprise & Delight: Automated micro‑rewards for good behavior (recharges, streaks). Reduce churn risk and increase goodwill. No operations overhead.
Welcome Cycle: Onboard new customers with the proper first 7–30 day steps: plan education, balance alerts, and light upsell moments that build habits early.
Usage Stimulation: Spot under‑utilization and nudge the next best action (data packs, social bundles, voice add‑ons). Simple rules, measurable uplift.
Early Retention: Flag first‑90‑day risk and intervene early with save offers and service fixes. Prevent silent churn before it happens.
Nurturing: Keep momentum post‑onboarding with value tips, usage milestones, and periodic bonuses that lift engagement.
Cross & Upsell: Recommend higher‑fit bundles and add‑ons based on behavior and tenure. Raise ARPU with relevant, low‑friction upgrades.
Churn: Win back lapsing customers with sequenced, time‑boxed offers and “reasons–to–return”. Close the loop with clear, testable variants.
Platform Inclusions (CVM)
- Complete platform hosting and infrastructure
- Offer catalog + presentation strategies
- Channels: SMS, App Push, Email
- Contact policies & frequency caps
- Up to 30 concurrent campaigns (scale-up available)
- Guardrails: daily caps, time windows, audience exclusions
- Rules-based segments, targets, control groups
- KPI dashboards (save rate, ARPU delta, survival)
- Out-of-box segments: New, Active, Dormant30/60/90, Value tiers
How It Works
Zero to live in three steps.
1) Configure
Connect channels, pick templates, set triggers, and map offers.
2) Launch
Enable journeys with contact policies and safeguards.
3) Optimize
Track KPIs, iterate promos, and scale concurrency when ready.
Metrics That Matter
<10 Days Time to First Campaign
30 Concurrent Campaigns
<300ms Latency (p95)
Integrations & Data
APIs and standard connectors to your core stack.
Billing • CRM • Self-Care App • Messaging Gateways • Data Warehouse
Implementation Timeline
Day 1–3: Connect & Configure – Provision tenant, connect channels, import seed segments.
Day 4–7: Pilot Journeys – Enable 3–5 core journeys; set caps and guardrails.
Day 8–10: Optimize & Expand (then ongoing) – Tune KPIs, add templates, adjust audience logic.
Security, Reliability & Ops
- Managed runtime; responsive APIs (p95 targets)
- RBAC, audit logging, VPC isolation
- Managed MySQL with automated backups & point-in-time restore
- Throttling/rate limits; 24/7 monitoring & alerting
- Encryption in transit (TLS 1.2+) & at rest (AES-256)
- Global CDN for static assets
Pricing
Transparent and scalable
- Complete platform hosting and infrastructure
- All standard integrations and APIs
- Pre-built campaigns covering the entire Customer Lifecycle:
- Acquisition
- Welcome Cycle
- Nurturing
- Recharge Stimulation
- Usage Stimulation
- Cross & Upsell
- Surprise & Delight
- Early Retention
- Churn
- 3 pre-built connectors for data & event feeds
- 2 outbound channels (Email & SMS-MT)
- Third-party manager (inbound REST API calls to Evolution – TPS max 100)
- 24/7 Support
- 8 hours of training and certification
- Continuous platform updates and new feature releases
- Flexible scaling options as your base and data grow
Download the FAST Brochure.
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