EVOLUTION

Evolution and AIQ+: Turn Customer Intelligence into Governed, Measurable Action

Transform customer data into smarter, more measurable decisions. With AIQ+ built into Evolution, operators can move beyond insight alone to decide whether, when, and how to act before customer engagement begins.

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evolution

AIQ+ AND EVOLUTION

AIQ+: Customer Decision Governance within Evolution

AIQ+ is the decision-governance layer within Evolution. It brings predictive intelligence and governed decisioning together, helping operators identify customer risk and opportunity, assess the likely value of intervention, and determine the most appropriate next step.

With AIQ+ in Evolution, operators can:

  • Identify customers at risk of churn and prioritize retention opportunities.
  • Evaluate offers and customer opportunities based on likely business value.
  • Assess reach, cost, response, and incremental lift before taking action.
  • Apply customer, business, and compliance guardrails at the point of decision.
  • Determine whether to Act, Delay, or take No-Action.
  • Feed governed decisions directly into campaigns, offers, loyalty treatments, and customer journeys.
  • Learn from outcomes to continuously improve future decisions.
AIQ+ Tower copy
AIQ+ Governs
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ACT · DELAY · NO-ACTION

Evolution Executes. AIQ+ Governs.

Evolution provides the capabilities to segment customers, orchestrate journeys, manage campaigns, loyalty, and offers, and execute engagement across channels.

AIQ+ adds the intelligence to decide what should happen before that engagement takes place.

AIQ+ ACT · DELAY · NO-ACTION

Together, Evolution and AIQ+ help operators move from customer context to governed action, improving relevance, reducing unnecessary engagement, and connecting customer decisions more closely to measurable business value.

CUSTOMER ENGAGEMENT

Revitalize Customer Engagement with Evolution

Evolution, a next-generation customer engagement platform, is where customer Value Management, Loyalty Rewards Programs, and the tactical “Gamification” of products and services converge. Delve into a dynamic landscape where intelligent customer engagement, actionable insights, partner offers, and an always-on, omnichannel approach can invigorate customer relationships and fuel revenue growth.

Customer Engagement with Evolution

echnological Leap

Evolution Features and Technological Leap

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01

Versatile Technology

Evolution serves as a game-changer in customer engagement platforms. Powered by Apache Kafka and Elastic Search, our platform offers three pivotal marketing automation capabilities, tailoring specifically for industries that derive revenue from subscriptions and manage substantial transactional consumer data.

02

SaaS & On-Premise Options

Evolution exemplifies flexibility with hosted SaaS and on-premise solutions, seamlessly harmonizing with any digital business system environment. This adaptability enables integrations with various source systems, ushering in a new era of unified services across sectors like Mobile, Fixed, TV, Mobile Wallet, and beyond.

03

Multi-Tenant Structure

Evolution’s adaptability gets further amplified with a multi-tenant structure and hierarchical identifiers. These facets unlock multiple revenue generation streams as part of a comprehensive business model, offering opportunities for upselling, cross-selling products and services and fostering a dynamic two-sided partner ecosystem business model.

04

True Technological Evolution

Evolution embodies a significant technological advancement, reinventing how businesses interact with customers. Our platform shapes the future of customer value management and loyalty rewards programs. Harness the power of Evolution for your business today and drive exceptional customer engagement.

05

Omni-channel Integration

Seamlessly integrate multiple inbound and outbound channels with Evolution’s notification manager and REST API for a consistent customer experience across all touchpoints.

Rich Universe of Use Cases

USE CASES

Functionally Rich Universe of Use Cases

From loyalty programs like Badges, Missions, Challenges, and Coalition Partner Marketplace, to Customer Lifecycle Management (CLM) features like real-time campaigns and conversational marketing, Evolution caters to a wide array of use cases. It also offers gamification tools for referrals, acquisitions, and more.

CVM

Supercharge Customer Value Management

With Evolution, marketing teams can handle vast volumes of customer data, create dimensional customer segments, manage universal control groups and other inclusion/exclusion lists, and automate hundreds of workflows.

Evolution’s customer value management features enable better campaign prioritization and offer selection, improving overall customer engagement.

Supercharge Customer Value Management
Evolution game-manager

LOYALTY AND REWARDS

Boost Marketing Efforts with Gamified Loyalty and Rewards Programs

Evolution’s robust gamified loyalty and rewards program allows marketing teams to ingest customer data from multiple sources, enrich the customer view with real-time metrics, generate real-time triggers, and manage multiple wallets for different purposes. They can also define tier movement thresholds, configure offers catalogs, and create program workflows and campaigns across various channels.

PERFORMANCE

High Performance, Reduced Cost

Leveraging our 30+ years of expertise in developing Campaigns, CVM, and Loyalty systems, Evolution offers a state-of-the-art solution. We optimize performance and minimize costs with the latest technologies, giving your customer engagement strategies an evolutionary edge.

High Performance, Reduced Cost
Evolution servers

30,000 TPS
Per engine server

Immense data processing speeds

Reduce Cost

$ 0
3rd party cost

Uses Opensource technologies

Evolution Micro-service architecture

Scale to ∞
Micro-service architecture

With x-node load-balancing

Potential with Evolution

Maximizing Potential with Evolution: Gamified Loyalty, Rewards Programs, and Customer Value Management.

Unleash the power of Evolution for your gamified loyalty and rewards programs and customer value management. Here’s how:

01

Revolutionize Data Management

Harness the potential of high-volume data ingestion and streaming from multiple sources with Evolution. Gain a robust 360-degree view of your customers, enriched with real-time metrics for enhanced insights.

02

Advanced Control Group Management

Boost your campaign efficiency with automated prioritization, concurrency limitations, and contact policies.

03

Revolutionize Data Management

Harness the potential of high-volume data ingestion and streaming from multiple sources with Evolution. Gain a robust 360-degree view of your customers, enriched with real-time metrics for enhanced insights.

04

Versatile Program Design

Design a range of loyalty programs linked to wallets with Evolution. Cater to the dynamic needs of your customers with flexibility and ease.

05

Personalized Challenges and Badges

Design engaging, multi-step missions displayed as personalized challenges or badges to gamify customer engagement.

06

Automated Workflow Management

Automate and manage multiple concurrent workflows, directing customer journeys through different stages of your engagement process.

07

Efficient Wallet Management

Seamlessly manage multiple wallets serving varied purposes, from points and scores to cashback, tokens, and vouchers. Customize your offerings to align with the unique preferences of your audience.

08

Optimized Real-Time Offer Selection

Utilize our scoring engine to rank and select the best offers for individual customers on demand.

09

Dynamic Customer Segmentation

Leverage rules-based segmentation to generate targeted customer lists for tailored campaigns. Deliver the right message, to the right audience, at the right time.

10

Responsive Real-Time Triggers

Engage in real-time program workflows and campaigns. Streamline your customer engagement process with automated triggers and responses for on-the-go interaction.

11

Automated Campaign Management

Enhance your campaign efficiency with automated prioritization, concurrency limitations, and contact policies.

12

Flexible Offer Catalogue

Create an extensive catalog of offers with configurable eligibility rules, stock management, and easily displayable URLs.

With Evolution, create a dynamic, engaging, and rewarding customer experience while maximizing your business potential.

Evolution is your comprehensive solution to power gamified loyalty and rewards programs and customer value management.

Transform your customer engagement strategies into strategic growth drivers with Evolution.

Ready to Game Up Your Engagement Strategy?

Dive into the world of Game Manager and unlock a whole new level of user interaction. Let’s redefine customer engagement together.

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