Location-Based Marketing with
Evolution
With the latest version of the Evolution Customer Engagement Platform, you can now unlock the power of using real-time location context within the automation of your Customer Value Management and Gamified Loyalty Programs.
Foster stronger connections with your customers and generate a higher uptake and conversions by serving up the offers that are most relevant to them, not only based on who they are and what they like but also where they are right now!
Location-Based Marketing with
Evolution
With the latest version of the Evolution Customer Engagement Platform, you can now unlock the power of using real-time location context within the automation of your Customer Value Management and Gamified Loyalty Programs.
Foster stronger connections with your customers and generate a higher uptake and conversions by serving up the offers that are most relevant to them, not only based on who they are and what they like but also where they are right now!
With the new release of Evolution,
users can:
Create Polygon-Shaped Geo-Fences
Use the map view in Evolution to draw out areas to save as a location area on which you want to base a campaign, notification, or offer eligibility.
Set Location Pins
Create and save multiple latitude-longitude location pins on the map view associated with the outlets of your merchant partners and product suppliers.
Set Offer Eligibility and Prioritisation based on current location
Evolution’s real-time offer presentation strategies will filter and select the best fitting offers from the offer catalog to display to your customers in priority order, along with the ‘distance from me’ and ‘take me there’ options.
Identify a list of Target Customers in a particular location
Use Evolutions segmentation tools to identify all customers with a last known location within a current Geo-fenced zone. Use real-time dashboards to view the distribution and create outbound campaigns for a selected target audience.
Configure Location Triggers
Set up campaigns to trigger the entry of the customer into your campaign workflows based on their new location update being within a saved Geo-Fence.
Sensitive Personal Information is Protected
All customer location data in the Evolution data model is held securely using advanced pseudonymization.
Capture Customer Consent
The Evolution API and Core Customer profile are set up to maintain a real-time status of whether the customer has consented to know their location always, never, or only when using your app.
Capture a Customer Location
Use your app to collect the customer’s location in real-time, based on their consent. The app feeds Evolution with the updated location over the REST API.
Enhanced Precision for your Customer Value Management and
Gamified Loyalty Programs
With this capability added to the Evolution Platform’s advanced range of configurable Digital Engagement features on its advanced, real-time, 360 customer view,
you can bring your CVM and Loyalty programs to the next level.
Next Best Offer decisioning using location as a prioritization factor in the offer relevance scoring.
Partner Loyalty Offers are displayed to customers based on the nearest redemption locations.
CVM Campaigns to trigger roaming package offers when a customer nears a country border or airport.
Mini-game-based promotions that display differently to customers accessing them in different locations.
Ensure every offer and message resonates, fostering an ecosystem of precise, real-time, location-based marketing that drives customer action and business growth.
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