Activate, Engage and Retain Customers on the Digital Stage

In the first two parts of this series, we looked at ‘Understand your Objectives’ (read here), and ‘Program Characteristics’ (read here). In the final part of the series, we now take those two steps and look at what they mean for you.

With the nature of the program settled (read the first blog in this series, here), what about program characteristics, specifically those beyond the standard transactional and emotional engagement vectors? There are a number of other characteristics worth considering when comparing concept types including:

If you’re on our website and reading this blog, the chances are that either now or at one time or another in the past, you’ve been faced with the task of designing an effective Customer Value Management or Loyalty program. The question’s an obvious one; arriving at the right answer is less easily achieved.

Automating and efficiently managing the complete number and SIM inventory is, for many telecom operators, often a time-consuming and risky challenge, in part due to the exposure to human error. This is particularly the case when there are no systems or processes in place to help automate the lifecycle management of numbers and their associated resources. The reasons will be familiar: