As the industry prepares for MWC Barcelona 2026, Telco and Media enterprises are entering the IQ Era, where GenAI and Agentic AI move beyond experimentation to deliver autonomous, measurable outcomes. This shift is redefining both quality engineering and Customer Value Management (CVM).
In this webinar, we will cover:
- How AI-powered autonomous QA is replacing manual, human-scripted automation
- How natural language prompts are enabling test creation and maintenance in minutes
- How GenAI-enabled self-healing test suites adapt to real-world devices, networks, and user conditions
- How goal-driven AI agents enable IQ-enabled testing ecosystems
- How performance and customer data are being converted into secure, predictive insights
- How AI-driven intelligence enables real-time CVM use cases, including churn prediction and next-best actions
- How personalized customer journeys are being activated while meeting enterprise security and governance requirements
Segment 1:
Session 1: Autonomous QA in the IQ Era (HeadSpin)
Beyond Copilots: How to use GenAI to generate and self-heal automation scripts and leverage goal-oriented AI agents to improve QA productivity.
Key Discussion Pillars:
- The MWC 2026 Perspective: Unpacking The IQ Era and why it requires a fundamental rethink of Quality Assurance
- The Rise of Agentic AI: Moving from static RPA to goal-oriented agents that think and act like real QAs and testers
- Scripting 2.0 Powered by GenAI: How natural language prompts are replacing manual coding, turning days of scripting into minutes of autonomous generation
- Eliminating Technical Debt: The roadmap for self-healing automation that fixes broken locators and adapts to UI changes in real time
- Collaborative Innovation: How HeadSpin’s AI and global real-device infrastructure serve as the ground truth for fine-tuning user experience across Telco and Media
Segment 2:
Session 2: AI-Powered Customer Value Management in the IQ Era (Evolving Systems)
From Data to Decisions: Applying AI to Predict Churn, Optimize CLV, and Activate Real-Time Customer Engagement.
Key Discussion Pillars:
- AI-Driven Churn and Value Prediction: How predictive models for churn and customer lifetime value (CLV) are improving retention and revenue outcomes
- Data Foundations for AI in CVM: The role of unified behavioral, transactional, and demographic data in enabling accurate, scalable AI models
- Real-Time Intelligence and Activation: How AI insights and event-driven triggers are driving next-best actions across digital and assisted channels
- Secure and Governed AI Adoption: Core security, privacy, and governance principles for applying AI to sensitive telecom customer data
Speakers
Siddharth Singh is a Senior Product Manager at HeadSpin with over a decade of experience spanning product strategy, solution consulting, and large-scale delivery across telecommunications and other key industries. He specializes in helping telecom providers navigate complex challenges in the 5G era by strengthening testing strategies, optimizing performance validation, and elevating end-user experience. Siddharth has led and managed high-value RFPs for enterprise-scale telco engagements, translating complex technical requirements into actionable product solutions. With a technical MBA and a BE in Electronics & Communications, along with prior experience in data analytics and visualization, he brings a strong blend of business acumen and technical depth. His work is driven by a deep understanding of complex business needs and a strong focus on delivering robust functional and performance validation solutions that scale.
Sumit Sureka is a Solution Consultant and Product Manager at Evolving Systems with over 18 years of experience driving innovation across telecom and Customer Value Management (CVM) platforms. He specializes in enabling AI-driven CVM, leveraging predictive intelligence, real-time insights, and automation to help operators personalize customer engagement, optimize loyalty programs, and improve customer lifetime value at scale. Sumit has led end-to-end product development initiatives, building solutions that connect subscribers, merchants, and digital ecosystems while addressing complex operational and performance challenges. With hands-on experience supporting telecom operators across South Asia, the Middle East, North America, and CALA, he brings a strong global perspective on applying AI to transform customer engagement strategies. He is currently pursuing an MBA at SPJIMR, Mumbai, with a focus on IT, Strategy, and Marketing, further strengthening his ability to bridge technology innovation with measurable business outcomes.
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