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AI is transforming how telecom and media companies build, test, and optimize digital platforms. Traditional QA approaches rely heavily on manual scripting and reactive troubleshooting, making it difficult to keep pace with continuous releases and evolving user experiences. At the same time, customer value management depends on turning operational and subscriber data into actionable insights.
In this webinar, HeadSpin and Evolving Systems explore how Generative AI, autonomous QA frameworks, and predictive intelligence are helping telecom providers accelerate testing, improve service performance, and enable smarter customer engagement.
Discussion Highlights
Segment 1:
Autonomous QA in the IQ Era (Presented by HeadSpin)
- Understand why the emerging IQ era of AI requires a fundamental rethink of traditional QA approaches.
- Explore how agentic AI is shifting automation from static scripts and RPA to goal-driven testing agents.
- Learn how GenAI-powered scripting uses natural language prompts to generate test automation in minutes.
- Discover how self-healing automation frameworks automatically adapt to UI changes and broken locators.
- See how real-device infrastructure and AI-driven insights help validate user experience across telecom and media environments.
Siddharth Singh is a Senior Product Manager at HeadSpin with over a decade of experience spanning product strategy, solution consulting, and large-scale delivery across telecommunications and other key industries. He specializes in helping telecom providers navigate complex challenges in the 5G era by strengthening testing strategies, optimizing performance validation, and elevating end-user experience. Siddharth has led and managed high-value RFPs for enterprise-scale telco engagements, translating complex technical requirements into actionable product solutions. With a technical MBA and a BE in Electronics & Communications, along with prior experience in data analytics and visualization, he brings a strong blend of business acumen and technical depth. His work is driven by a deep understanding of complex business needs and a strong focus on delivering robust functional and performance validation solutions that scale.
Segment 2:
AI-Powered Customer Value Management in the IQ Era (Presented by Evolving Systems)
From Data to Decisions: Applying AI to Predict Churn, Optimize CLV, and Activate Real-Time Customer Engagement.
- Learn how AI-driven models predict churn risk and customer lifetime value (CLV) to improve retention and revenue.
- Understand the importance of unified behavioral, transactional, and demographic data for building scalable AI-driven CVM.
- Explore how real-time intelligence and event-driven triggers enable next-best actions across digital and assisted channels.
- Discover how AI insights help activate personalized customer journeys and engagement strategies.
- Review best practices for secure, governed AI adoption when working with sensitive telecom customer data.
Sumit Sureka is a Solution Consultant and Product Manager at Evolving Systems with over 18 years of experience driving innovation across telecom and Customer Value Management (CVM) platforms. He specializes in enabling AI-driven CVM, leveraging predictive intelligence, real-time insights, and automation to help operators personalize customer engagement, optimize loyalty programs, and improve customer lifetime value at scale. Sumit has led end-to-end product development initiatives, building solutions that connect subscribers, merchants, and digital ecosystems while addressing complex operational and performance challenges. With hands-on experience supporting telecom operators across South Asia, the Middle East, North America, and CALA, he brings a strong global perspective on applying AI to transform customer engagement strategies. He is currently pursuing an MBA at SPJIMR, Mumbai, with a focus on IT, Strategy, and Marketing, further strengthening his ability to bridge technology innovation with measurable business outcomes.
Gain insights into how AI-driven testing and predictive intelligence are reshaping telecom and media operations. Learn practical approaches to automate QA, optimize performance, and activate
data-driven customer engagement.
View ‘From GenAI Scripting
to Real Time CVM’ On-Demand Webinar Segment 1
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