The Speaker

BEATA KOVACS – Head of Marketing Consultancy Services  

Beata is our Head of Marketing Consultancy, bringing over 20 years of marketing experience to the team. Before Evolving Systems, she spent 17 years at Deutsche Telekom, where she was Chief Marketing Officer (CMO) and Deputy Chief Commercial Officer for T-Mobile and headed the International CRM (CVM) Marketing base management Retention and Loyalty function, overseeing all loyalty and CVM activities for all national companies.  

Since 2014, she has led the design of loyalty programs worldwide for Evolving Systems. Beata also manages several key projects at Evolving Systems, including O2 Germany and Liberty Global Group Loyalty.  

Beata’s academic achievements further solidify her expertise. She holds a Master’s Degree in Economics with a Marketing specialization in Psychology from the prestigious University of Sciences and University of Economics (Hungary) and a Digital Marketing Diploma from the renowned Digital Marketing Institute (UK).