THE POINT ISN’T ‘BEING DIGITAL’. IT’S ‘DRIVING DIGITAL ADOPTION’ The 5G era has arrived. Every network generation (even WAP) guarantees a brave new world, allegedly, but 5G actually does this. In crude terms, it’s the pivot point at which the primacy of voice is supplanted by the primacy of data. Read blog article
SIM FRAUD: WITHOUT ACTION, HERE TO STAY? SIM Fraud is headline news. Just a quick trawl of Google throws up a spate of horror stories outlining disappearing sums from consumer bank accounts, about fraudsters using SIM swap to con the parishioners of a South African Bishop, hackers using fraudulent approaches to tweet from the account of the CEO of Twitter and many other examples. Read blog article
What is Digital Transformation in telecoms? In the telecoms industry, the process of digital transformation is well established. Successive generations of network infrastructure (presently manifested in the rollout of 5G mobile) have delivered the platform on which digital services can be delivered. However, a common challenge remains. Read blog article
Software Contained. What is containerization and why does it matter? One of the software trends that’s emerged over the past couple of years, Containerization, has quickly picked up pace, building on the momentum of another trend, virtualization, which it can either replace of complement. Read blog article
Innovative customer engagement gives people what they want. The questions is, what do subscribers want? Digitization, it’s no secret, is changing the landscape for Communications Service Provides. Not before time. In the telecommunications industry new subscriber growth has slowed and profits have slowly been eroded as a result of price wars that more often than not end up in the self-destructive commoditization of services Read blog article
Customer Lifetime Value (CLV) in the telecom industry Customer Lifetime Value is a core metric for Communications Service Providers (CSPs). Increasing it is key to commercial success, but that’s not always easy to do. Upgrading CLV requires both capable, often innovative marketing approaches and furthermore, investment in technology. Read blog article
Roaming Matters; steering counts According to research, mobile roaming (voice and data) generates approximately $90-$100 billion in revenues per annum – although returns are likely to be impacted in 2020 by the Coronavirus pandemic (an increasingly familiar refrain!). Read blog article
Emotion-infused loyalty is at the heart of revenue growth There’s no shortage of column inches devoted to the subject of Customer Loyalty; how to address it, how to improve it, how to identify winning use-cases. Yet, despite this, relatively few articles start by defining what loyalty is. Read blog article
ACTIVATING SIMs: HERE’S THE STANDARD Evolving Systems’ innovative and patented Dynamic SIM Allocation (DSA) solution represents the new standard for activating SIM cards. Read blog article
BEST LOYALTY PROGRAMS What is a loyalty program? Is it essentially different from a marketing program? Is it important to have a loyalty program at all? And if you do have one, how much of an advantage is having a state-of-the-art one? Read blog article
TELCO BIG DATA: What and why? Big data is no longer new. Actually, it’s not even as new as it might appear. While the term itself might have gained a foothold only in recent years driven by the emergence of technologies either designed to harness it or reliant on it to be impactful, the existence of such data itself, albeit theretofore unused, has been a constant in the telecoms industry almost from the start. Read blog article
What is a Virtual SIM? The world of SIMs (Subscriber Identity Modules, represented by a GSMA/ETSI standard) is diversifying rapidly. Quite likely, the traditional, physical SIM will soon be universally supplanted by alternative approaches/technologies. Let’s look at one of the alternatives, Virtual SIM. Read blog article