Seismic Shifts in the Customer Loyalty Landscape There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives. Read blog article
The Fight Against SIM Swap Fraud Mobile Network Operators (MNOs) have a problem… and unfortunately, it’s a big one and far too sizeable to ignore. Read blog article
SIM Management Is Key With mobile ecosystems rapidly evolving, challenges and opportunities are being presented at equal pace. Mobile Network Operators (MNOs) accumulating a raft of new applications central to delivering advanced networks is now a commonplace strategy; the result being that remote SIM configuration has become not only important, but also more challenging to achieve. Read blog article
Brand Loyalty and CVML Programs That Help to Build Long-term Relationships In marketing, brand loyalty consists of a consumer's commitment to repurchase products or services and thus to continue to use a brand. Read blog article
There’s More to Loyalty Than Loyalty If you want to embed loyalty into your brand as a standard behavior the first step isn’t simply the fine-tuning of your existing Customer Value and Loyalty programs. Read blog article
Telecom Network Inventory Management Software A growing challenge demands a bespoke solution Read blog article
SIMpleData: A simple solution to a seemingly complex challenge The Internet of Things (IoT), at the heart of which sits any number of connected devices, presents new revenue opportunities for the telecoms industry. This presents a new challenge because capitalizing on it is exclusively a matter of generating revenue from data. Read blog article
The Point isn’t ‘Being Digital’. It’s ‘Driving Digital Adoption’ The 5G era has arrived. Every network generation (even WAP) guarantees a brave new world, allegedly, but 5G actually does this. In crude terms, it’s the pivot point at which the primacy of voice is supplanted by the primacy of data. Read blog article
SIM FRAUD: WITHOUT ACTION, HERE TO STAY? SIM Fraud is headline news. Just a quick trawl of Google throws up a spate of horror stories outlining disappearing sums from consumer bank accounts, about fraudsters using SIM swap to con the parishioners of a South African Bishop, hackers using fraudulent approaches to tweet from the account of the CEO of Twitter and many other examples. Read blog article
The Resource Management Challenge Is Central but Overlooked Resource Management is central to a cycle of operations that includes management of mobile and fixed line numbers, SIM distribution, service activation, SIM ordering, digital sales channel infrastructure, in-life revenue, and inventory and cost management. Read blog article
What is Digital Transformation in telecoms? In the telecoms industry, the process of digital transformation is well established. Successive generations of network infrastructure (presently manifested in the rollout of 5G mobile) have delivered the platform on which digital services can be delivered. However, a common challenge remains. Read blog article
Software Contained. What is containerization and why does it matter? One of the software trends that’s emerged over the past couple of years, Containerization, has quickly picked up pace, building on the momentum of another trend, virtualization, which it can either replace of complement. Read blog article