Engaging the Heart and Mind: Customer Loyalty Programs that Deliver Results

June 26 | 09:00 GMT

June 27 | 16:00 GMT

Join us for an insightful webinar as we delve into the art and science of customer loyalty programs that meet and exceed KPIs. Learn from industry experts how to effectively balance analytics with emotional engagement to drive stronger customer retention and deeper brand affinity.

Date and Time:

Schedule 1: June 26, 2024

Time: 09:00 GMT

  • UK: 09:00
  • Singapore: 16:00
  • Johannesburg: 10:00
  • Jeddah: 11:00
  • Istanbul: 10:00


Online (Link provided upon registration)

Schedule 2: June 27, 2024

Time: 16:00 GMT

  • UK: 16:00
  • Mexico City: 09:00
  • Rio de Janeiro: 12:00
  • Panama: 10:00
  • Singapore: 23:00


Online (Link provided upon registration)

Who Should Attend:

This exclusive webinar is designed for C-level executives, marketing leaders, and customer engagement professionals keen on enhancing customer loyalty strategies through integrated, data-driven approaches.

Key Discussion Points:

1. Balancing Analytics and Emotion for Enhanced KPIs

Discover how a balanced approach, integrating both analytical (mind) and emotional (heart) strategies, significantly enhances key performance indicators, including Net Promoter Score (NPS) and Return on Investment (ROI). Learn how this balance leads to stronger customer retention and deeper brand affinity, driving overall business growth.

2. The Importance of Rational and Emotional Integration

Explore why it’s essential to integrate both rational and emotional loyalty strategies for a comprehensive customer engagement program. Understand how this integration helps retain customers and fosters meaningful connections across diverse customer segments, enhancing overall program effectiveness and results.

3. Combining Data and Customer Insights for Loyalty Program Elevation

Learn how to effectively combine quantitative data with qualitative customer insights to elevate your loyalty programs. Gain knowledge of practical strategies that use insights for creating personalized, impactful loyalty initiatives that resonate with your customers.

4. Personalized Engagement in Action

Watch and learn from real-world examples and case studies of how personalized engagement strategies have transformed loyalty programs. See how businesses have successfully implemented personalized rewards to boost customer satisfaction, loyalty, and other essential KPIs.

Register Now to Secure Your Spot

Fill out the form below to join us for this transformative webinar. Discover actionable insights and strategies that will empower you to craft loyalty programs that genuinely engage your customers’ hearts and minds.

The Speaker

BEATA KOVACS – Head of Marketing Consultancy Services  

Beata is our Head of Marketing Consultancy, bringing over 20 years of marketing experience to the team. Before Evolving Systems, she spent 17 years at Deutsche Telekom, where she was Chief Marketing Officer (CMO) and Deputy Chief Commercial Officer for T-Mobile and headed the International CRM (CVM) Marketing base management Retention and Loyalty function, overseeing all loyalty and CVM activities for all national companies.  

Since 2014, she has led the design of loyalty programs worldwide for Evolving Systems. Beata also manages several key projects at Evolving Systems, including O2 Germany and Liberty Global Group Loyalty.  

Beata’s academic achievements further solidify her expertise. She holds a Master’s Degree in Economics with a Marketing specialization in Psychology from the prestigious University of Sciences and University of Economics (Hungary) and a Digital Marketing Diploma from the renowned Digital Marketing Institute (UK). 

Embrace the future with Evolving Systems

We look forward to welcoming you to an engaging session to enhance your approach to customer loyalty and drive substantial growth for your business.

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