How Fast Could You Launch New Services — If Your IT Team Had Full Control?
Let’s face it: in telecom, speed wins.
The ability to rapidly launch and adapt new services is key to capturing market share, responding to customer demand, and staying competitive. But for many telecom operators, service rollout is still hampered by outdated processes and a heavy reliance on external vendors. IT and network teams often find themselves stuck in lengthy back-and-forth cycles with integrators, delaying innovation and eroding momentum. It doesn’t have to be this way.
With the right tools, your IT team can own the service activation process, freeing your organization from legacy dependencies and giving you the agility to innovate on your own timeline.
Why Operators Are Taking Activation In-House
Speed to market is a strategic necessity.
Markets evolve rapidly, and customer expectations shift just as quickly. If your teams can’t respond quickly, you risk falling behind competitors who can. In an environment where being first often means winning the customer, agility isn’t just a nice-to-have—it’s survival.
The problem is that traditional activation platforms weren’t built for today’s pace. They rely on vendor-managed changes, heavy customizations, and extended timelines. That might have worked years ago, but in today’s market, it only creates bottlenecks that prevent your company from growing at the same pace as your customers’ needs.
That’s why getting ahead means choosing a different approach, and one that’s built on:
- Agility: Rapid time-to-market for new services and updates
- Efficiency: Reduced reliance on third-party vendors and manual work
- Self-sufficiency: Empowered internal teams who can configure, test, and launch independently
This shift doesn’t just lower costs. It unlocks competitive speed, allowing you to pursue high-value opportunities before the window closes.
What Self-Sufficiency Looks Like in Practice
One global operator facing these challenges chose a new path. They equipped their IT team with a platform that enabled in-house control of service activation, without the complexity of traditional provisioning systems.
Here’s what changed:
- No-code service configuration: Teams used visual design tools to create and modify services without writing code.
- Centralized management: All activation logic was controlled through a single interface, reducing risk and improving governance.
- Scalable training: Dual-track onboarding (covering technical fundamentals and telco-specific scenarios) gave teams the confidence to lead activation without external hand-holding.
The vendor still provided support and long-term upgrades, but the day-to-day innovation was entirely in-house. That balance of independence plus backup gave them speed without risk.
The impact was clear: faster launches, fewer integration delays, and an IT organization seen as a strategic asset, not a bottleneck.
Long-Term Value for Leaders and Teams
Quick wins are important, but long-term flexibility is where real transformation happens.
With an activation platform built for internal control, your team can:
- Seamlessly integrate with new platforms and technologies
- Scale activations across regions, markets, and services
- Future-proof your OSS stack without losing vendor support when needed
That combination of freedom with safety nets ensures that your team can move fast today while staying ready for tomorrow. Because when technology changes constantly, this future-proof mindset becomes a real differentiator.
Why This Matters Now
Opportunities in telecom don’t wait. Whether it’s launching a new enterprise bundle, rolling out 5G use cases, or supporting edge-native services, speed matters more than ever.
Giving your IT and network teams control over activation is not just a technical upgrade. It’s a strategic move that:
- Improves responsiveness to business goals
- Lowers the long-term cost and complexity of your operations
- Accelerates innovation across departments
When your internal teams have the tools to act quickly, the entire organization gains the agility to seize opportunities as they appear.
How Tertio Service Activation Makes It Happen
Tertio Service Activation (TSA) platform is built for operators who want to move faster, stay lean, and reduce external dependencies, without sacrificing scale, quality, or control.
With Tertio, you can:
- Launch with confidence: No-code provisioning and centralized management accelerate rollouts
- Stay agile: Easily adjust services as customer needs and technology evolve
- Control costs: Reduce dependency on third parties for customizations and change requests
- Empower your team: Equip internal staff with tools to act independently—with vendor support only when needed
It’s time to rethink your approach to service activation.
