How Evolution Marketplace Streamlines the User Journey and Drives Telecom Growth

Telecom operators today face increasing pressure to diversify revenue streams while navigating an increasingly competitive market. Traditional business models are no longer sufficient to ensure sustainable growth. That’s where Evolution Marketplace comes in—a self-service, cloud-based platform designed to help operators create an integrated ecosystem where merchants engage subscribers with personalized offers and campaigns. This platform drives engagement and opens new revenue opportunities for operators.

In this article, we’ll look closer at the user journey within Evolution Marketplace and explore how the platform simplifies merchant onboarding, offers & campaign creation and drives business growth. 

Seamless Merchant Onboarding

The merchant’s journey starts with a simplified onboarding process. Evolution Marketplace eliminates cumbersome, time-consuming workflows, allowing merchants to register quickly and efficiently. Here’s how it works:

1. Registration Made Easy: Merchants fill out their business information, upload required documents (like a business license and tax registration), and submit their application.
2. Real-Time Tracking: Each merchant receives a unique reference ID to monitor their registration status, ensuring transparency.
3. Operator Review: Operators verify and approve submissions, ensuring alignment with compliance standards and business goals.

This straightforward process ensures merchants can start engaging with subscribers without unnecessary delays while operators control quality and compliance.  

Access to a Comprehensive Merchant Dashboard

Once approved, merchants unlock a powerful dashboard simplifying offer creation, voucher management, and campaign setup. The dashboard is designed to be user-friendly, enabling merchants to:

• Create Offers: Merchants can design exclusive deals or promotions that align with customer preferences.
• Generate Vouchers: These can range from discount codes to loyalty rewards, incentivizing purchases, and fostering customer loyalty.
• Launch Campaigns: Merchants can quickly roll out campaigns tailored to specific customer segments, maximizing the impact of their marketing efforts.

This streamlined functionality puts merchants in the driver’s seat, giving them complete control over their engagement strategies. 

Creating Personalized Offers and Vouchers

Merchants thrive on creating meaningful connections with their audience. Evolution Marketplace provides tools to design personalized offers and vouchers that cater to specific customer needs. Features include:

• Customization Options: From exclusive discounts to cashback rewards, merchants can craft offers that resonate with their audience.
• Scalable Voucher Creation: Merchants can issue vouchers for various use cases, from boosting sales to rewarding loyalty.

These capabilities help merchants drive conversions and improve the overall customer experience. 

Building Targeted Campaigns

Effective marketing is all about reaching the right audience at the right time. Evolution Marketplace makes this possible with advanced campaign management tools that include:

• Tailored Parameters: Merchants can target specific demographics, such as location, age, or gender, ensuring their campaigns are relevant.
• Multi-Channel Reach: Campaigns can be delivered through SMS, USSD, apps, or web pages, maximizing visibility and subscriber engagement.
• Operator Oversight: Operators review and approve campaigns, ensuring alignment with broader business objectives.

Evolution Marketplace ensures maximum ROI for merchants and operators by enabling merchants to create targeted campaigns. 

Delivering Real-Time Insights

One of the standout features of Evolution Marketplace is its ability to provide real-time analytics. Merchants can track campaign performance, measure offer redemption rates, and refine their strategies based on data. For operators, these analytics offer actionable insights to optimize platform performance and drive revenue growth. 

Operators as Key Enablers

Operators play a central role in this ecosystem. By offering a platform that supports merchant success, they unlock multiple advantages:

• New Revenue Streams: Every transaction generates operator revenue, from voucher redemptions to campaign interactions.
• Stronger Partnerships: Operators build lasting relationships with merchants by empowering them with tools for growth.
• Enhanced Subscriber Experience: Subscribers benefit from personalized promotions, fostering loyalty and engagement.

This collaborative model ensures that all stakeholders—operators, merchants, and subscribers—thrive. 

A Thriving Ecosystem for Everyone

At its core, Evolution Marketplace is about creating a collaborative ecosystem. Merchants gain the tools to reach their customers effectively, subscribers enjoy tailored promotions, and operators unlock continuous revenue growth.

• Merchants: Increase sales and visibility through targeted campaigns.
• Subscribers: Benefit from exclusive offers that cater to their preferences.
• Operators: Generate sustainable revenue while building stronger relationships across the ecosystem.

Transform Your Business with Evolution Marketplace

Evolution Marketplace offers telecom operators a clear growth path. By enabling merchants to create and deliver personalized offers, you can build a thriving ecosystem that benefits everyone involved.

Download the brochure to explore how Evolution Marketplace can unlock new revenue streams for your business.