MWC 2021 Highlights (Part 1)

MWC 2021 Highlights (Part 1)

MWC 2021 Highlights (Part 1) It’s July, Mobile World Congress has just ended, and I haven’t left my desk. Welcome to the future? Perhaps. From a strictly personal perspective, I enjoyed the virtual event. The online conference platform was user-friendly, sessions were...
So, How Do You Design a Customer Value Management Program?

So, How Do You Design a Customer Value Management Program?

Part 1 – So, How Do You Design a Customer Value Management Program? If you’re on our website and reading this blog, the chances are that either now or at one time or another in the past, you’ve been faced with the task of designing an effective Customer Value...
Seismic Shifts in the Customer Loyalty Landscape

Seismic Shifts in the Customer Loyalty Landscape

There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives. This shift has been accelerated by the worldwide pandemic, in the wake of which digital...