Emotion-Infused Loyalty is at The Heart of Revenue Growth How to do cutting edge Customer Loyalty? For a question, the answer to which has long been a preoccupation of many enterprises, surprisingly few really get it right. Read news article
Life after Covid-19: what will the post-apocalyptic landscape look like for telcos? All change? Maybe not all, but in the post-Coronavirus commercial landscape that we’re slowly entering, much differs radically from the familiar world we left behind three or more months ago. A resumption of ‘business-as-usual’ is unlikely. Adhish Kulkarni explains Read news article
How subscriptions services and loyalty are natural companions If digital acceleration underlies the future of telecoms services, an industry shifting towards a subscription economy will rely on loyalty. Here Xabier Miqueo and Keith Brody explain Read news article
We’ve reached the Age of Customer-Centricity. But what DO customers really want? The multi-level infrastructure and communications shift, demanded in large part by digitization, has rapidly become a critical issue for Communications Service Providers (CSPs). Read news article
Customer loyalty and trust need not be victims amid uncertainty, the opposite should be true Digitisation has promised to deliver a period of never-before-seen social proximity. Traditional barriers to commerce would be broken down; building lasting relationships would become easier, customer-service provider interaction would become more proactive and rewarding. Read news article
IN ISOLATION, DIGITAL ACCELERATION BECOMES A GAME CHANGER Two aspects of what has (more or less) become the global lockdown are striking. First, there’s a degree to which the boundaries of work life and home life have blurred. And that’s not just because many people are now working from home. Read news article
ANALYST VIEW: WHAT DIGITAL MEANS (AND WHY IT’S IMPORTANT) Leading analyst firm OMDIA (formerly Ovum) has published some interesting news and views on the evolution of the telecoms industry to which we can add a few thoughts of our own from Evolving Systems. Read news article
COVID-19: A Time When Customer Relations Become Crisis Relations It hardly needs pointing out that, as the Covid-19 outbreak takes its toll, Communications Service Providers (CSPs) can play a vital role over the coming months. Populations will rely heavily on their CSPs to ensure continuity of service allowing us to work, educate our children, stay in touch with loved ones, and entertaining us through digital services. Read news article
INDEPENDENT THINKING Independent Thinking is a new blog series that offers just that! Content is drawn from employees across Evolving Systems who have something interesting or important to report and the blog presents a variety of timely, challenging, sometimes alternative, but always individual perspectives. Read news article
Personalised marketing: is the Holy Grail within reach? Wanting to market to individuals has long been the dream of marketers. Mobile brought that a step closer. Now, thanks to that and technology advances the Holy Grail is within our grasp. Adhish Kulkarni explores how close we are and what benefits it will offer telemedia. Read news article
AI Starts Making Real Impact on CSPs' Decision Making, Diversification Intensifies - Predictions for 2020 #1: CUSTOMER ENGAGEMENT 3.0 ARRIVES In 2020, the nature of customer engagement will change as personalisation - how marketing and customer value management actually engage with customers - rapidly matures. Read news article
Retaining the Digital Customer: The Rules Have Changed In the telecommunication industry’s emergent digital landscape, it’s no longer enough to treat or charge customers only at the SIM card level. Rather, the ability of CSPs to engage customers at a household level is becoming central to profitability and competitiveness. Read news article