Unlocking 5G by Driving Digital Adoption Over the past year or two, we’ve all heard an almost endless amount of chatter (think media articles, analyst presentations, vendor blogs, and expert briefings) about 5G, innovative digital services, big data, digitization, and the incoming network revolution. That’s the digital network to you and me. Read news article
2021: Use of Customer Data to Mature, 5G to Move From the Drawing Board, and COVID-19 to Continue Accelerating Digital Adoption When we sat down twelve months ago - and for those of us in the UK, two lockdowns ago - to forecast the direction of the telecoms market in 2020, my guess is that none of us saw what was about to happen next; the Coronavirus pandemic. Read news article
How to use emotion-infused loyalty to drive growth What do we mean by cutting edge customer loyalty and how do we do it? For a question which has long been a preoccupation of many enterprises, surprisingly few really get it right. Read news article
GUEST COMMENT Successful customer engagement is giving the people what they want – but what do they want? In the emergent digital world, we’ve become good at talking about opportunity. Digitisation promises the mother-lode of commercial opportunities as retail businesses re-invent themselves to profit in the new landscape, we’re told. Read news article
Subscriptions: The Future of Telecom Services? In the constantly evolving telecoms market, there are some things we presume to know with a degree of certainty. Read news article
Leveraging the subscription economy The future of telecoms services is likely to lie in a creative approach towards customer engagement, but how can providers craft attractive relationships with their users? Xabier Miqueo and Keith Brody from Evolving Systems, share their thoughts Read news article
Preparing for a global recession In an increasingly crowded marketplace, a global recession will bring a series of challenges for CSPs to address. Mo Firouzabadian, SVP for developed markets at Evolving Systems explains Read news article
Emotion-Infused Loyalty is at The Heart of Revenue Growth How to do cutting edge Customer Loyalty? For a question, the answer to which has long been a preoccupation of many enterprises, surprisingly few really get it right. Read news article
Life after Covid-19: what will the post-apocalyptic landscape look like for telcos? All change? Maybe not all, but in the post-Coronavirus commercial landscape that we’re slowly entering, much differs radically from the familiar world we left behind three or more months ago. A resumption of ‘business-as-usual’ is unlikely. Adhish Kulkarni explains Read news article
How subscriptions services and loyalty are natural companions If digital acceleration underlies the future of telecoms services, an industry shifting towards a subscription economy will rely on loyalty. Here Xabier Miqueo and Keith Brody explain Read news article
We’ve reached the Age of Customer-Centricity. But what DO customers really want? The multi-level infrastructure and communications shift, demanded in large part by digitization, has rapidly become a critical issue for Communications Service Providers (CSPs). Read news article
Customer loyalty and trust need not be victims amid uncertainty, the opposite should be true Digitisation has promised to deliver a period of never-before-seen social proximity. Traditional barriers to commerce would be broken down; building lasting relationships would become easier, customer-service provider interaction would become more proactive and rewarding. Read news article