What is Digital Transformation in telecoms? In the telecoms industry, the process of digital transformation is well established. Successive generations of network infrastructure (presently manifested in the rollout of 5G mobile) have delivered the platform on which digital services can be delivered. However, a common challenge remains. Read blog article
Emotion-Infused Loyalty is at The Heart of Revenue Growth How to do cutting edge Customer Loyalty? For a question, the answer to which has long been a preoccupation of many enterprises, surprisingly few really get it right. Read news article
Life after Covid-19: what will the post-apocalyptic landscape look like for telcos? All change? Maybe not all, but in the post-Coronavirus commercial landscape that we’re slowly entering, much differs radically from the familiar world we left behind three or more months ago. A resumption of ‘business-as-usual’ is unlikely. Adhish Kulkarni explains Read news article
How subscriptions services and loyalty are natural companions If digital acceleration underlies the future of telecoms services, an industry shifting towards a subscription economy will rely on loyalty. Here Xabier Miqueo and Keith Brody explain Read news article
We’ve reached the Age of Customer-Centricity. But what DO customers really want? The multi-level infrastructure and communications shift, demanded in large part by digitization, has rapidly become a critical issue for Communications Service Providers (CSPs). Read news article
Software Contained. What is containerization and why does it matter? One of the software trends that’s emerged over the past couple of years, Containerization, has quickly picked up pace, building on the momentum of another trend, virtualization, which it can either replace of complement. Read blog article
Innovative customer engagement gives people what they want. The questions is, what do subscribers want? Digitization, it’s no secret, is changing the landscape for Communications Service Provides. Not before time. In the telecommunications industry new subscriber growth has slowed and profits have slowly been eroded as a result of price wars that more often than not end up in the self-destructive commoditization of services Read blog article
Customer Lifetime Value (CLV) in the telecom industry Customer Lifetime Value is a core metric for Communications Service Providers (CSPs). Increasing it is key to commercial success, but that’s not always easy to do. Upgrading CLV requires both capable, often innovative marketing approaches and furthermore, investment in technology. Read blog article
Roaming Matters; steering counts According to research, mobile roaming (voice and data) generates approximately $90-$100 billion in revenues per annum – although returns are likely to be impacted in 2020 by the Coronavirus pandemic (an increasingly familiar refrain!). Read blog article
Emotion-infused loyalty is at the heart of revenue growth There’s no shortage of column inches devoted to the subject of Customer Loyalty; how to address it, how to improve it, how to identify winning use-cases. Yet, despite this, relatively few articles start by defining what loyalty is. Read blog article
ACTIVATING SIMs: HERE’S THE STANDARD Evolving Systems’ innovative and patented Dynamic SIM Allocation (DSA) solution represents the new standard for activating SIM cards. Read blog article
BEST LOYALTY PROGRAMS What is a loyalty program? Is it essentially different from a marketing program? Is it important to have a loyalty program at all? And if you do have one, how much of an advantage is having a state-of-the-art one? Read blog article