SIMpleData: A simple solution to a seemingly complex challenge The Internet of Things (IoT), at the heart of which sits any number of connected devices, presents new revenue opportunities for the telecoms industry. This presents a new challenge because capitalizing on it is exclusively a matter of generating revenue from data. Read blog article
Unlocking 5G by Driving Digital Adoption Over the past year or two, we’ve all heard an almost endless amount of chatter (think media articles, analyst presentations, vendor blogs, and expert briefings) about 5G, innovative digital services, big data, digitization, and the incoming network revolution. That’s the digital network to you and me. Read news article
2021: Use of Customer Data to Mature, 5G to Move From the Drawing Board, and COVID-19 to Continue Accelerating Digital Adoption When we sat down twelve months ago - and for those of us in the UK, two lockdowns ago - to forecast the direction of the telecoms market in 2020, my guess is that none of us saw what was about to happen next; the Coronavirus pandemic. Read news article
THE POINT ISN’T ‘BEING DIGITAL’. IT’S ‘DRIVING DIGITAL ADOPTION’ The 5G era has arrived. Every network generation (even WAP) guarantees a brave new world, allegedly, but 5G actually does this. In crude terms, it’s the pivot point at which the primacy of voice is supplanted by the primacy of data. Read blog article
How to use emotion-infused loyalty to drive growth What do we mean by cutting edge customer loyalty and how do we do it? For a question which has long been a preoccupation of many enterprises, surprisingly few really get it right. Read news article
GUEST COMMENT Successful customer engagement is giving the people what they want – but what do they want? In the emergent digital world, we’ve become good at talking about opportunity. Digitisation promises the mother-lode of commercial opportunities as retail businesses re-invent themselves to profit in the new landscape, we’re told. Read news article
Subscriptions: The Future of Telecom Services? In the constantly evolving telecoms market, there are some things we presume to know with a degree of certainty. Read news article
SIM FRAUD: WITHOUT ACTION, HERE TO STAY? SIM Fraud is headline news. Just a quick trawl of Google throws up a spate of horror stories outlining disappearing sums from consumer bank accounts, about fraudsters using SIM swap to con the parishioners of a South African Bishop, hackers using fraudulent approaches to tweet from the account of the CEO of Twitter and many other examples. Read blog article
Leveraging the subscription economy The future of telecoms services is likely to lie in a creative approach towards customer engagement, but how can providers craft attractive relationships with their users? Xabier Miqueo and Keith Brody from Evolving Systems, share their thoughts Read news article
Preparing for a global recession In an increasingly crowded marketplace, a global recession will bring a series of challenges for CSPs to address. Mo Firouzabadian, SVP for developed markets at Evolving Systems explains Read news article
What is Digital Transformation in telecoms? In the telecoms industry, the process of digital transformation is well established. Successive generations of network infrastructure (presently manifested in the rollout of 5G mobile) have delivered the platform on which digital services can be delivered. However, a common challenge remains. Read blog article
Emotion-Infused Loyalty is at The Heart of Revenue Growth How to do cutting edge Customer Loyalty? For a question, the answer to which has long been a preoccupation of many enterprises, surprisingly few really get it right. Read news article