North African Operator Selects Evolving Systems’ Dynamic SIM Allocation™ Solution
ENGLEWOOD, Colorado, February 9, 2016– Evolving Systems, Inc. (NASDAQ: EVOL), a leader in real-time activation, analytics and marketing for connected mobile devices, today announced that a prominent North African wireless operator has selected Evolving Systems’ Dynamic SIM Allocation™ (DSA) solution to overcome regulatory constraints and improve number utilization. The project will be delivered in conjunction with a leading communications technology equipment, software and services vendor and is the first major engagement with this partner.
Relieving regulatory constraints and improving number utilization will help this operator grow its subscriber base and market share, which has a direct and positive impact on revenue. The DSA solution accomplishes this by effectively managing the operator’s MSISDNs (or phone numbers) and ensuring MSISDNs are used only for an actual customer at the time of activation.
Wireless operators need to effectively manage their MSISDNs to meet demand, while also meeting the requirements of their local numbering authority. It is common for regulatory bodies to impose strict requirements on existing number utilization before they release additional numbers. Wireless operators often have to demonstrate that at least a minimum percentage of their allocated numbers are in use by active subscribers before being granted new number ranges.
With most pre-provisioning models, every prepaid SIM card in the distribution channel has a MSISDN pre-allocated to it, even if it’s not being used by an active subscriber. For most emerging markets, with operators having rapidly growing subscriber bases, this often results in a very large number of MSISDNs that need to be allocated. The addition of lost or damaged SIM cards only complicates the problem.
“High subscriber growth coupled with churn often makes it difficult for a wireless operator to balance market demand with meeting regulatory requirements for MSISDN utilization,” said Thomas Thekkethala, President and CEO at Evolving Systems. “With DSA, MSISDNs are not allocated to SIM cards until they are activated by a subscriber. This means that SIM cards in the distribution channel do not tie up MSISDNs, and a lost or damaged SIM card does not represent a wasted number. DSA is the answer to many regulator problems and will make it much easier for this operator to meet market demand, maintain and grow its subscriber base, and grow revenue.”