Gamification Increases Customer Engagement
Using games within a self-care mobile app provides an effective channel via which enterprises can engage their customers.
This is important because it meets the need to :nd effective reasons for customers to choose to use these apps on a more frequent basis and that, in turn, drives digital engagement. This White Paper looks at how gamification can be the key to engaging customers.
Key takeaways:
Gamification can have an impact on whichever KPI you target as the primary objective: Grow ARPU
- Drive Brand Affinity and Engagement
- Increase Net Additions
- Increase Net Promoter Score
- Increase Top-up Value, Frequency and on digital channels
- Increase data volume purchases
- Increase loyalty program engagement
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