This is important because it meets the need to :nd effective reasons for customers to choose to use these apps on a more frequent basis and that, in turn, drives digital engagement. This White Paper looks at how gamification can be the key to engaging customers.

Key takeaways:

Gamification can have an impact on whichever KPI you target as the primary objective: Grow ARPU

• Drive Brand Affinity and Engagement
• Increase Net Additions
• Increase Net Promoter Score
• Increase Top-up Value, Frequency and on digital channels
• Increase data volume purchases
• Increase loyalty program engagement

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