Evolving's customer is a European-based opco within a global tier-1 mobile operator group. The Communications Service Provider (CSP) wanted to bring a new approach to the management of its sales operation in order to improve results against aggressive targets and address the problem of high personnel turnover at both this location and company-wide basis. Evolving Systems was approached and presented its 'Employee Journey based Gamified Sales Personalized Incentivization and Motivation Solution'.