The latest blog articles from Evolving Systems

Here’s our second set of notes from Mobile World Congress 2021, to give you a general update on what we learned from attending various sessions at the event.

It’s July, Mobile World Congress has just ended, and I haven’t left my desk. Welcome to the future? Perhaps.

In the first two parts of this series, we looked at ‘Understand your Objectives’ (read here), and ‘Program Characteristics’ (read here). In the final part of the series, we now take those two steps and look at what they mean for you.

With the nature of the program settled (read the first blog in this series, here), what about program characteristics, specifically those beyond the standard transactional and emotional engagement vectors? There are a number of other characteristics worth considering when comparing concept types including:

If you’re on our website and reading this blog, the chances are that either now or at one time or another in the past, you’ve been faced with the task of designing an effective Customer Value Management or Loyalty program. The question’s an obvious one; arriving at the right answer is less easily achieved.

Automating and efficiently managing the complete number and SIM inventory is, for many telecom operators, often a time-consuming and risky challenge, in part due to the exposure to human error. This is particularly the case when there are no systems or processes in place to help automate the lifecycle management of numbers and their associated resources. The reasons will be familiar:

There’s a coherent argument that presently, we are in the middle of a seismic shift in terms of what brands are doing with their customer loyalty and engagement initiatives.

Mobile Network Operators (MNOs) have a problem… and unfortunately, it’s a big one and far too sizeable to ignore.

With mobile ecosystems rapidly evolving, challenges and opportunities are being presented at equal pace. Mobile Network Operators (MNOs) accumulating a raft of new applications central to delivering advanced networks is now a commonplace strategy; the result being that remote SIM configuration has become not only important, but also more challenging to achieve.

In marketing, brand loyalty consists of a consumer's commitment to repurchase products or services and thus to continue to use a brand.

If you want to embed loyalty into your brand as a standard behavior the first step isn’t simply the fine-tuning of your existing Customer Value and Loyalty programs.

A growing challenge demands a bespoke solution