Blank-SIMs and eSIM Technology Transform Sales

With the arrival of the Blank-SIMs and Dynamic SIM Allocation™ technology pioneered by Evolving Systems, the need to pre-assign phone numbers (MSISDNs) to SIMs has been eliminated. With that, what has also been eliminated is the need to assign SIMs to specific offers and/or bundles offered by the communication service provider (CSP).

The impact of this change is monumental so it is very surprising that there are still so many mobile network operators (MNOs) and mobile virtual network operators (MVNOs) who are still oblivious to this technology or, for whatever reasons, continue to pour number pre-assigned SIMs in expensive pre-printed packaging into the market. Consider all of the components associated with the sales of  a single SIM. 

The CSP's product team must decide on product mix by volume and type of plan. For example one SIM could have 10GB of free data with the $9.99 per month plan charging $1/GB for overages but is only available for the Benin City metro area while the SIM for the Lagos ares comes with 15 GB of data for the same price but costs $1.25/GB for overages and can be used anywhere. 

Such pre-assignment requires CSP Product groups to spend much time and energy on product-mix analysis and definitions. Not only must they understand market dynamics and capacity which is important as programs must be tailored to balance acceptance and revenues but they also need to decide on ordering, transportation, pre-assigning and holding inventory for these different SIM types.

We have seen as many as 300 different SIM types that a single CSP had to manage! And its not hard to see why. When you start working the different combination of usage types (voice, data and text), sizes (minutes, GBs and counts), locations, special use like SIM swap, form factor (mini, micro and nano) and IMSI ranges - you can see how this quickly adds up. 

Add plan popularity and differences in plan popularity by region and it is very easy to see how a dealer in one part of the CSP's network could easily exhaust specific SIM stock while holding inventory for less popular types. The latter is costing both retail shelf space and expensive network resources while the demand for replenishment is driving ordering, logistics and logistics optimization cost that affects the dealer, CSP and, ultimately, the subscriber. 

Costs to reclaim and recycle unwanted SIMs are high as well. Recall figures run as high as 90%. Sometimes SIMs can be reassigned, reprinted, re-provisioned on the network and repackaged. Sometimes, destroying them is the only option. To add salt to this - mobile operators without elegant and automated number management and allocation systems, leave customers with their Support team to resolve errors from SIMs botched during their recycling nightmare.

Lost revenue to the tune of $20 million or more is not uncommon, and because this spans departments from Supply Chain Management, Network, Sales and Marketing - plugging this leak is often much harder for vendors even though an elegant solution using the DSA technology in products like Smart Dealer has existed for a while now. Sign up here for Evolving newsletters or for more information.

 

SIM Sales , Dealer Management , BSS , Carrier , CSP , Communication Service Provider , Telecom , Financial , Digital Engagement , Mobile

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