Adhish Kulkarni
SVP Solutions
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Adhish joined Evolving to help the company with its Digital Engagement strategy following Lumata's acquisition by Evolving in 2017. Prior to joining Evolving, Adhish served as the co-CEO of Lumata. Adhish brings over 15 years of experience in the Telecom and Mobile Marketing industries. At Lumata, he managed the Client Delivery, Product & Marketing functions. Previously, he was part of the management team at Buongiorno Digital and Flytxt, a pioneering mobile marketing specialist. Earlier in his career, Adhish was a senior manager in Accenture's strategy consulting practice covering Communications and Media industries in Europe and Asia.

Adhish holds an MBA from INSEAD (Fontainebleau, France) and a B.Sc. from Carnegie Mellon University (Pittsburgh, USA).

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Articles by Adhish Kulkarni

What is customer engagement and is it the new black?

Product and price innovation are often yesterday’s news.
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Pipe Dreams: Next Generation Business Models are Here to Stay

As digitization changes the landscape, how do telcos move beyond the pipe?
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How should CSPs respond?

Even more so when it’s a digital customer. Loyalty and engagement are the bedrock of value-added services.
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Digital Engagements – The Importance of Being Loyal

Mobile communications service providers have historically been network engineering organizations.
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Preparing for the age of customer-centricity

Content service providers (CSPs) need to become more customer-centric than ever in a rapidly changing market.
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Articulating Customer Value: The Value Statement Must Be Table Stakes for Telcos

Over the past 20 years, telecoms operators have played a key role in enabling the digital advertising and marketing industries.
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Retaining the Digital Customer: The Rules Have Changed

In the telecommunication industry’s emergent digital landscape, it’s no longer enough to treat or charge customers only at the SIM card level.
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Personalised marketing: is the Holy Grail within reach?

Wanting to market to individuals has long been the dream of marketers. Mobile brought that a step closer.
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COVID-19: A Time When Customer Relations Become Crisis Relations

Communications Service Providers (CSPs) can play a vital role over the coming months.
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We’ve reached the Age of Customer-Centricity. But what DO customers really want?

The multi-level infrastructure and communications shift, demanded in large part by digitization.
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Life after Covid-19: what will the post-apocalyptic landscape look like for telcos?

All change? Maybe not all, but in the post-Coronavirus commercial landscape that we’re slowly entering.
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Subscriptions: The Future of Telecom Services?

In the constantly evolving telecoms market, there are some things we presume to know with a degree of certainty.
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GUEST COMMENT Successful customer engagement is giving the people what they want – but what do they want?

Digitisation promises the mother-lode of commercial opportunities as retail businesses re-invent themselves.
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Improved Personalization and Deeper Insights from Zero-Party Data

Adhish Kulkarni, Senior VP and GM, Digital Engagement and Loyalty, Evolving Systems, contributes to this article with insight into this important topic.
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Making a success of the application of ML and AI

Among significant technologies today, and those foremost in a marketer’s arsenal, are Big Data analytics, Artificial Intelligence, and Machine Learning.
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So, who needs a customer loyalty program? Three steps to success…

“So, who needs a customer loyalty program?” Seems like a pretty basic question, doesn’t it? It’s hard to believe that any successful enterprise today doesn’t already have one.
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