Adhish Kulkarni
SVP Solutions
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Adhish joined Evolving to help the company with its Digital Engagement strategy following Lumata's acquisition by Evolving in 2017. Prior to joining Evolving, Adhish served as the co-CEO of Lumata. Adhish brings over 15 years of experience in the Telecom and Mobile Marketing industries. At Lumata, he managed the Client Delivery, Product & Marketing functions. Previously, he was part of the management team at Buongiorno Digital and Flytxt, a pioneering mobile marketing specialist. Earlier in his career, Adhish was a senior manager in Accenture's strategy consulting practice covering Communications and Media industries in Europe and Asia.

Adhish holds an MBA from INSEAD (Fontainebleau, France) and a B.Sc. from Carnegie Mellon University (Pittsburgh, USA).

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Articles by Adhish Kulkarni

What is customer engagement and is it the new black?

Product and price innovation are often yesterday’s news. Innovative offers to attract new customers have increasingly been anything but innovative.  Given both the ease of switching between carriers (facilitated by changing regulatory standards around the globe) and the simplicity of one telco matching another’s offer, the reality is they don’t work. What needs to change?
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Pipe Dreams: Next Generation Business Models are Here to Stay

As digitization changes the landscape, how do telcos move beyond the pipe?
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The customer is always right - especially when it's a digital customer! So how should CSPs respond?

Even more so when it’s a digital customer. Loyalty and engagement are the bedrock of value-added services, so what can businesses do to improve consumer interaction?
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Digital Engagements – The Importance of Being Loyal

Mobile communications service providers have historically been network engineering organizations largely founded on their technology expertise. As they transition to a digital services landscape, it can be argued that this paradigm is changing, and that mobile CSPs will increasingly need to become sales and marketing organizations.
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Preparing for the age of customer-centricity

Content service providers (CSPs) need to become more customer-centric than ever in a rapidly changing market. But what does that mean in practice? Adhish Kulkarni, head of Customer Value Management and Loyalty Business Unit for Evolving Systemsexplains
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Articulating Customer Value: The Value Statement Must Be Table Stakes for Telcos

Over the past 20 years, telecoms operators have played a key role in enabling the digital advertising and marketing industries, providing channels and connectivity through which brands have become able to reach their customers anytime and anywhere.
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Retaining the Digital Customer: The Rules Have Changed

In the telecommunication industry’s emergent digital landscape, it’s no longer enough to treat or charge customers only at the SIM card level. Rather, the ability of CSPs to engage customers at a household level is becoming central to profitability and competitiveness.
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Personalised marketing: is the Holy Grail within reach?

Wanting to market to individuals has long been the dream of marketers. Mobile brought that a step closer. Now, thanks to that and technology advances the Holy Grail is within our grasp. Adhish Kulkarni explores how close we are and what benefits it will offer telemedia.
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COVID-19: A Time When Customer Relations Become Crisis Relations

It hardly needs pointing out that, as the Covid-19 outbreak takes its toll, Communications Service Providers (CSPs) can play a vital role over the coming months. Populations will rely heavily on their CSPs to ensure continuity of service allowing us to work, educate our children, stay in touch with loved ones, and entertaining us through digital services.
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We’ve reached the Age of Customer-Centricity. But what DO customers really want?

The multi-level infrastructure and communications shift, demanded in large part by digitization, has rapidly become a critical issue for Communications Service Providers (CSPs).
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Life after Covid-19: what will the post-apocalyptic landscape look like for telcos?

All change? Maybe not all, but in the post-Coronavirus commercial landscape that we’re slowly entering, much differs radically from the familiar world we left behind three or more months ago. A resumption of ‘business-as-usual’ is unlikely. Adhish Kulkarni explains
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Subscriptions: The Future of Telecom Services?

In the constantly evolving telecoms market, there are some things we presume to know with a degree of certainty.
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GUEST COMMENT Successful customer engagement is giving the people what they want – but what do they want?

In the emergent digital world, we’ve become good at talking about opportunity. Digitisation promises the mother-lode of commercial opportunities as retail businesses re-invent themselves to profit in the new landscape, we’re told.
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