- Orange Thank You Loyalty Program Recognized for Innovation -
ENGLEWOOD, Colorado – October 30, 2018 – Evolving Systems, Inc. (Nasdaq: EVOL), a leader in real-time digital engagement solutions and services and Orange Belgium, major telecom market actor in Belgium, have been jointly shortlisted for the Digital Transformation Award at the 20th Annual World Communication Awards to be held on October 31st at the Sheraton Grand, London.
For 20 years the World Communication Awards have recognized innovation and excellence for global telecoms, and continue to be the most revered mark of achievement in the telecom industry. In keeping with the increasingly fluid relationship between vendors and operators, the categories presented are changed every year and now reflect the latest trends of 5G, AI, transformation, NFV and IoT as well as the traditional awards such as global and wholesale operator.
The shortlisting highlights the hugely successful partnership between Evolving Systems and Orange Belgium - for the continued management, enhancement and expansion of its customer loyalty program, Orange Thank You. Significantly, one of the most striking benchmarks of the program and its success is its 50% customer engagement rate (engagement being defined as customers redeeming in the last 12 months).
“Evolving was initially selected by Orange Belgium to create a brand new loyalty concept, provide the technical foundation and deliver our shared vision for customer loyalty,” explains Cristina Zanchi, Chief Consumer Officer at Orange Belgium. “Since the program launched, we have been able to deliver a highly innovative, gamified loyalty concept that helped solidify and expand our value proposition to our customers. And we will continue building upon our success and working together to take this program even further for the benefit of our customers.”
The Evolving partnership has enabled Orange Belgium to deliver over 4 million targeted rewards to customers, contributing to their becoming number 1 on the Belgian telecom market in terms of customer satisfaction towards loyalty. By offering gifts, Orange Thank You is also an incentive to download the mobile app and has a massive impact on My Orange App adoption.
“Evolving’s approach helped digitalize Orange Belgium’s customers and re-engineer how customers viewed and engaged with our loyalty campaigns,” said Adhish Kulkarni, SVP of Solutions at Evolving Systems. “This transition has enabled a more intimate and cost-effective customer experience while enabling Orange Belgium to better understand its customer needs and preferences on a truly personalized, individual level,” he added.
Added Matthew Stecker, CEO, Evolving Systems: “We are proud to be recognized and shortlisted for such a prestigious award. These are exciting times for Evolving and its customers as digitization is leading to a redefinition of how loyalty programs work and what they can deliver in the telco industry. As Orange Belgium demonstrates, Evolving’s programs are driving innovation in a highly competitive market.”
About Evolving Systems®
Evolving Systems, Inc. (NASDAQ: EVOL) is a provider of real-time digital engagement solutions and services to more than 100 customers in over 65 countries worldwide. The Company’s portfolio includes market-leading solutions and services for real-time analytics, customer acquisition, customer value management and loyalty for communication service providers (CSPs). Founded in 1985, the Company has its headquarters in Englewood, Colorado, with offices in Asia, Europe, Africa, South America and North America. For more information, please visit www.evolving.com or follow us on Twitter at http://twitter.com/EvolvingSystems.