Customers reach this phase of the service lifecycle when their needs change and they decide to upgrade their product or enhance their chosen services.
Upgrading presents a great opportunity for carriers to extend customer relationships but it also risks churn if the customer decides to seek their chosen solution elsewhere. The upgrade stage of the lifecycle is often thought of as occurring at the end of a contract period, although it can occur at any point from the moment a customer makes an initial purchasing decision.
Our Dynamic SIM Allocation solution provides an innovative new way to activate wireless phone services. While the allocation can be completely automatic, the solution also offers a dialogue with the customer by using the menus and applications installed on the handset. This provides a way to promote additional services at the precise time the customer is inclined towards trying out these services.
The entire process can be monitored by our Service Verification solution, which finds and corrects subscriber data inconsistencies by auditing and reconciling service profiles in multiple network and business systems. It enables carriers to identify whether a promotion would be appropriate based on a customer's lifecycle experience. This selective targeting allows a more proactive, user-centric approach based on the services a customer uses and their previous ordering activity.
