Evolving Systems - Press Release

20 August 2010 - Carrier Expands Distribution Channel with Evolving Systems’ Dynamic SIM Allocation™

ENGLEWOOD, Colorado – Evolving Systems, Inc. (NASDAQ-EVOL), a leading provider of software solutions and services to the wireless, wireline and IP carrier market, today announced that a Dynamic SIM Allocation™ (DSA) customer has extended the use of its software allowing them to expand their distribution channel.

The extension will enable the customer to distribute contract voice and both post-paid and pre-paid mobile broadband and connected devices through unassisted sales channels such as supermarkets, independent retailers and other, non-operator branded stores.

"Due to the unique way in which DSA works, new subscribers can be acquired and activated on the network through the handset device itself removing the need for point-of-sale interaction," said Thad Dupper, Chairman, CEO and President of Evolving Systems. "This not only lowers the cost to operators of acquiring new subscribers, providing flexibility to add new subscribers through an ever expanding distribution network, but also enhances the subscriber experience by enabling more choice through additional sales channels."

Evolving Systems is a registered trademark of Evolving Systems, Inc.

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An effective activation system is critical to an operator's profitability. The activation system is involved in providing every service to every subscriber - voice, data, content, information or messaging. The volume of activation transactions handled by operators is huge - and still growing. The activation system needs to support many new network technologies and increasingly complex activation processes as more data and content services are introduced.