Provision only on first use of SIM cards

The pre-provisioning model means that every SIM card requires space on the HLR (Home Location Register) and other network platforms, even if it is never actually used in a device and never generates any revenue. With ever-increasing numbers of SIM cards being distributed - to support market growth, or sustain a churning subscriber base, or for new offers such as SIM-only - this represents a significant cost since operators need to buy and commission more network platforms than are actually required to support their subscriber base.

In many cases, available network capacity can constrain marketing initiatives. It is impossible, for example, to distribute 500,000 SIM cards packaged for a specific promotion if there is insufficient capacity to provision these in advance in the network. If the expected take-up of such a promotion is say 50%, there may be no business case for investing in the required capacity.

Pre-provisioning can also lead to an uneven distribution of SIM cards across vital elements like the HLR. Uniform loading of these elements relies on accurate forecasting significantly in advance of sales, and any variation from forecasts can result in a sub-optimal distribution that takes time to correct and may involve expensive (and risky) re-homing of subscribers between HLRs.

With our Dynamic SIM Allocation™ solution, all of these issues can be avoided since entries are only provisioned in the key network elements at the time of first use. There is no need to buy HLR capacity to support SIM cards that are inactive in the supply chain, marketing promotions are not constrained by lack of network space, and uniform loading of HLRs can be ensured by appropriate selection when the SIM is first used, rather than weeks in advance.